Thai food chain Mango Chicken has smashed its previous sales record for the month of June by more than 30 per cent, the Bangkok Post reported on Monday.
The company had previously set the record for June for its most expensive chicken in Thailand with a price tag of 3,200 baht ($716).
The record price was surpassed in the same month in 2016 by a price of 3.3 million bahts ($1.7 million) at its largest outlet in Bangkok, Mango Food & Wine.
In 2016, the company said it had sold more than 100 million tonnes of chicken since opening.
The Thai chain, which has two outlets in Bangkok and two more in Pattaya, said the record sale of chicken had “greatly increased its brand awareness”.
The company said its customers would be happy to know that their favourite chicken dish is now on offer in its shops, as well as online.
“We are delighted that our chicken has reached the new record, which is the biggest since our establishment in 2014,” Mango chairman and CEO Joonmong Phangtul told the Bangkok Times newspaper.
“Our customers have been saying they are happy with their chicken and have been happy to eat our chicken.
This is a very good result.”
The record sales mark for the Thai food chains comes amid a slump in the Thai chicken industry.
Earlier this year, the Thai poultry market fell to its lowest level in almost two years, while the market share of Chinese-owned Chicken-Chickens Asia declined by 2 per cent to 15 per cent.
The decline in Thai chicken sales comes as the market is struggling with a shortage of chickens in Thailand, which leads to higher prices for consumers.
Chicken prices in Thailand are expected to rise to between 1,400 and 1,700 bahtz ($13 to $18) per kilogram by 2021.
In April, Thai chicken prices hit the lowest level since August 2012 at 5,200 to 6,000 bahttas.