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Cesar is one of the world’s most trusted dog food brands, and its top quality dog food is a top-selling ingredient in more than 20 million US homes.
The company has been offering dog food for decades and now sells more than 40 billion servings annually in more US households than McDonald’s.
In 2016, Cesar had sales of $2.6 billion, up 40 percent from the previous year, and revenue of $1.3 billion.
It reported that in 2020, the company plans to expand its global footprint and will increase its focus on premium pet foods, especially dog foods.
“The growth in dog food consumption is a result of consumer interest in more healthful and sustainable dog foods,” the company said in a statement.
Cereal-based brands Crave and Crave Plus are among the most popular pet food brands in the US, with sales of nearly $1 billion each.
Crave has been making inroads in the pet food market with its cereal-based cereal brands Creme and Creme Plus, which were also acquired by Kraft last year.
Kraft, which owns the brands Crazy and Crunchy, announced plans to acquire Cereal Brands, Inc. for $2 billion in 2020.